International Importers Showcase
A curated global wine & spirits feature within The Drink Show
The International Importers Showcase brings together a select group of Australia’s leading wine and spirits importers, presenting products from across the world in a structured, premium tasting environment.
This is not a crowded international hall or high-volume festival zone.
It is a focused, invitation-led feature designed to connect importers with:
Engaged consumers seeking discovery
Trade buyers looking for new portfolio opportunities
Hospitality professionals exploring global wines and spirits
Why an Importers Showcase?
Australia has a strong domestic wine and spirits industry - but the modern consumer and trade buyer are increasingly global in their tastes.
The International Importers Showcase introduces a carefully balanced international layer to the event, creating:
Greater diversity across the tasting floor
Stronger engagement for trade attendees
A more complete and compelling visitor experience
Positioned within a wine-led environment, the showcase complements - rather than competes with - domestic producers.
A More Effective Alternative to Traditional Trade Tastings
The Drink Show combines the reach of a consumer event with the focus of a trade tasting — creating a rare environment where importers can achieve both brand exposure and commercial outcomes in a single afternoon.
Unlike traditional trade-only tastings or large-scale festivals:
Engagement is deliberate, not rushed
Conversations are meaningful, not transactional
Outcomes are measurable, not assumed
This is where discovery meets decision-making.
What to Expect
A tightly curated selection of importers presenting wines and spirits from:
France
Italy
Spain
Germany
United Kingdom
United States
Japan
New Zealand
Emerging global regions
All showcased within the same controlled tasting format as the wider event:
Small, RSA-compliant sample pours
No bar service or full-pour environment
Designed for conversation, education and comparison
Designed for Trade & Commercial Outcomes
The International Importers Showcase plays a key role in the Trade Preview (from 1:00pm).
Importers benefit from:
Direct access to NSW-based buyers and decision-makers
Opportunity to present portfolio ranges in a focused setting
Genuine commercial conversations, not fleeting interactions
This is a platform built for distribution, listings and relationships.
A Curated, Limited Opportunity
Importer participation is strictly limited.
To maintain balance and quality:
Only 6–8 international importers will be selected
Portfolios are reviewed to ensure diversity across wine and spirits categories
The organiser retains final discretion to maintain overall event integrity
This is an invitation-led feature, not an open exhibition category.
How Importers Participate
Importers and distributors present their portfolios through a multi-brand activation format, allowing efficient representation of multiple producers within a single footprint.
This enables:
Presentation of multiple wineries and/or spirit brands
Consistent brand storytelling across a portfolio
Efficient engagement with both trade and consumers
👉 [View Portfolio Partner Details]
Integration Within The Drink Show
The International Importers Showcase sits within a broader wine-led cellar door environment, alongside selected NSW wineries and a limited number of craft distillers.
This ensures:
High-quality foot traffic
A balanced tasting journey across wine and spirits
Strong crossover between consumer and trade engagement
Expression of Interest
Importer positions are limited and offered by application or invitation.
If you are an importer or distributor of international wine and/or spirits, please register your interest via the Contact Us page.