Trade Preview & Industry Access
A dedicated Trade Preview opens The Drink Show, providing early access for industry professionals in a more focused, commercially relevant environment.
This is not a crowded public session - it’s a structured window designed for real conversations, product discovery and meaningful outcomes.
Who Attends
The Trade Preview is open to:
On-premise buyers (bars, restaurants, venues)
Off-premise buyers (retailers, bottle shops)
Distributors and portfolio partners
Sommeliers, venue managers and hospitality professionals
Industry media
Why It Matters
This session is designed to deliver genuine commercial value:
Connect directly with decision-makers and buyers
Present your range in a quieter, more engaged setting
Build relationships before general admission begins
Generate on- and off-premise opportunities
What Trade Attendees Receive
Early access from 1:00pm (Trade Preview)
Trade can stay until 5pm
A more focused environment to meet producers and portfolios
Opportunity for genuine commercial engagement
Access & Approval
Trade passes are limited and strictly reserved for verified industry professionals.
Business credentials are required (e.g. business card or company details)
All registrations are subject to approval
The organiser reserves the right to decline or reclassify any application
No walk-ins - all trade attendees must be registered prior to arrival
Trade passes are issued approximately 2 weeks prior to the event.
If not received, please reapply via the contact form with full business details.
General Admission (Consumer Tickets)
All non-trade attendees must purchase a General Admission ticket, with access commencing from 1:30pm.
This ensures a balanced event environment - supporting both:
Meaningful trade interaction
A premium consumer tasting experience