Canberra - 31 Oct 2026 ( Venue to be announced )
National Wine Trade Tasting Exchange to be hosted in Canberra
WineX is a professionally curated wine trade tasting event bringing together wineries, importers, distributors, hospitality professionals, buyers and engaged wine consumers in a structured tasting environment focused on meaningful commercial engagement and premium brand presentation.
Held annually in Canberra during late October / early November, WineX has been developed as a more focused and commercially valuable alternative to crowded public festivals and large-scale trade expos.
Built around quality over scale, the platform prioritises conversation, portfolio discovery, buyer engagement and long-term industry relationships within a relaxed and professionally curated atmosphere.
WineX is not a high-volume wine festival.
It is a premium trade and tasting exchange designed to encourage genuine interaction between producers, portfolio groups, trade buyers and engaged attendees in an environment that feels commercially focused, balanced and enjoyable.
A Different Approach to Wine Events
The Australian wine industry is evolving.
Wineries, distributors and importers are increasingly seeking more effective ways to:
Present portfolios
Engage buyers
Open new accounts
Strengthen trade relationships
Increase market awareness
Connect with engaged wine consumers
WineX has been created to support this shift.
Rather than large, crowded exhibition halls, WineX focuses on a curated tasting environment where exhibitors and attendees have more time for meaningful conversations, product discovery and genuine commercial engagement.
The result is a more productive and valuable experience for both exhibitors and attendees.
Who Attends WineX
WineX is designed to attract a balanced audience of trade professionals and engaged consumers, including:
On-premise buyers
Independent retailers
Bottle shop groups
Sommeliers
Importers
Distributors
Wholesalers
Hospitality professionals
Drinks media
Premium wine consumers
Trade attendance remains a key focus of the event, with invited buyers and industry professionals forming an important part of the overall experience.
Who Can Exhibit
WineX welcomes participation from:
Australian wineries
International wine producers
Importers
Distributors
Portfolio companies
Regional producers
Emerging wine brands
The platform supports both independent wineries and larger portfolio groups seeking efficient exposure to buyers, hospitality professionals and premium wine consumers within a single curated tasting environment.
Event Format
WineX is tasting-led and designed around genuine engagement.
The format may include:
Dedicated trade preview sessions
Buyers tastings
Portfolio showcases
Importer and distributor activations
Curated consumer attendance
Limited exhibitor numbers
Structured tasting environments
This approach allows exhibitors to engage attendees in a more relaxed, premium and commercially focused atmosphere.
The Distillers Gallery
WineX may also feature The Distillers Gallery - a limited invitation-only showcase of selected premium Australian and international distillers, luxury spirit brands and portfolio partners.
Designed to complement the wine-led identity of WineX, The Distillers Gallery presents a carefully curated selection of exhibitors within a structured tasting environment focused on quality, discovery and meaningful trade engagement.
Participation is intentionally limited to maintain balance and preserve the premium wine-led identity of the event.
Why Canberra?
Canberra provides a unique national meeting ground for the Australian wine industry.
Positioned between the major eastern seaboard markets while remaining outside traditional wine power centres, Canberra offers a more neutral and professionally focused environment for wineries, distributors, buyers and hospitality professionals to connect.
The city’s growing food, wine and hospitality culture, combined with strong interstate accessibility, makes it an ideal location for a national trade and tasting platform.
Commercially Focused. Professionally Curated.
WineX has been designed for wineries, importers and portfolio groups seeking more than just visitor numbers.
The platform supports:
Buyer introductions
Portfolio exposure
Trade relationship building
Market awareness
Direct-to-consumer engagement
Efficient multi-brand showcasing
Premium brand positioning
By combining targeted trade attendance with carefully managed consumer participation, WineX creates an environment that feels premium, commercially effective and genuinely valuable for both exhibitors and attendees.
Exhibitor Enquiries
WineX is currently accepting expressions of interest from:
Wineries
Importers
Distributors
Portfolio groups
Hospitality partners
Limited exhibitor numbers apply to maintain quality, balance and exhibitor visibility.
For exhibitor information or to register your interest, please use the Contact Box.
WineX - Trade Tasting Exchange
