THE DRINK SHOW
Newcastle Showground Exhibition Centre
Saturday 1 August 2026 • 1.30pm - 5.00pm
See, Swirl, Sniff, Savour and Sip what’s trending across premium wines, craft spirits and emerging beverages.
200+ Tastings • Meet the Makers • Buy Direct
Why You'll Love The Drink Show
🍷 Discover What's New
Explore a curated line-up of boutique wineries, craft distillers, international importers, emerging drinks brands and portfolio partners - all under one roof.
🥂 Taste Freely
No tokens. No vouchers. No gimmicks. Your ticket includes complimentary tastings from participating exhibitors, so you can discover new favourites at your own pace.
🤝 Meet the Makers
Meet the winemakers, distillers, founders and brand ambassadors behind the labels, hear their stories and learn what makes their products unique.
⭐ Find Your Next Favourite
From premium Australian wines and small-batch spirits to innovative RTDs, No & Low Alcohol options and exciting new releases, discover products you won't normally find in one place.
🛍️ Buy Direct
Take home your favourite bottles, limited releases and exclusive event offers direct from producers, importers and portfolio partners.
💼 Trade + Consumer Together
A dedicated Trade Preview gives buyers, retailers, hospitality professionals and media early access before the public session begins, creating valuable business and networking opportunities.
✨ A Premium Experience
Forget crowded drinks festivals. Enjoy a professionally curated tasting event where discovery, conversation and quality take centre stage.
👥 Limited Exhibitors
A carefully balanced exhibitor line-up means better visibility, easier conversations and a more enjoyable tasting experience for everyone.
🍇 Relax and Explore
Experience the Five S's - See, Swirl, Sniff, Savour and Sip - in a welcoming social atmosphere designed for genuine discovery.
📍 Premium Indoor Venue
Held inside the Newcastle Showground Exhibition Centre, with easy parking, all-weather comfort and Broadmeadow Station just a short walk away.
🎟️ Limited Tickets
Attendance is intentionally capped to protect the experience, ensuring a relaxed atmosphere and giving you more time to discover, taste and connect.
Your Ticket Includes :
🍷 3.5 Hours of Premium Tasting
Saturday | 1:30pm – 5:00pm
Enjoy 200+ tastings from boutique wineries, craft distillers, international importers, portfolio partners and emerging drinks brands across premium wines, craft spirits, RTDs, and innovative beverages.
Taste at your own pace, discover new favourites and enjoy genuine conversations with the people behind the brands.
🎁 Exclusive Prize Giveaways
Throughout the afternoon you'll have the chance to win premium bottles, curated drinks packs, exhibitor prizes and exclusive event giveaways.
👔 Best Dressed Competition
Make an occasion of it and dress to impress!
Prizes awarded for:
• Best Dressed Gentleman
• Best Dressed Lady
• Best Dressed Social Groups
Don't Be the One Who Missed It.
For one afternoon only, The Drink Show transforms the Newcastle Showground Exhibition Centre into a premium drinks discovery experience unlike anything else in the region.
Discover 200+ tastings included with your ticket, meet the makers behind Australia's most exciting drinks brands and enjoy exclusive cellar door pricing - all within one professionally curated afternoon.
Whether you're planning a day out with friends, celebrating a special occasion or simply love discovering something new, The Drink Show offers an experience that's relaxed, engaging and designed for genuine conversation.
Early Bird tickets are strictly limited, get yours before they run out - Only $19.95
Once the Early Bird allocation is exhausted, General Admission increases to $29.95.
Book now before prices increase.
