The Drink Show is a premium drinks discovery afternoon bringing together wineries, craft distillers and portfolio partners - including international importers and interstate distributors representing multiple producers - alongside modern drink brands, all in one place.

Explore more than 200+ tastings across independent producers, emerging brands and carefully selected portfolios. Meet the makers, discover new releases and explore what’s trending across the Australian drinks industry.

This is not a high-volume drinks festival.

The Drink Show is built around genuine discovery, meaningful conversations and quality tasting experiences in a structured, wine-led environment connecting producers, portfolio partners, trade buyers and engaged consumers.

No Tokens. No Vouchers. No Gimmicks.

Your ticket includes access to tastings from participating exhibitors - allowing you to taste freely, engage naturally and discover new favourites without the stop-start feel of traditional pay-per-sip events.

With limited exhibitors, category caps and a balanced floorplan, this is your opportunity to explore premium drinks brands in a more relaxed, focused and commercially minded environment.

One afternoon only. Limited attendance.

Why Attend The Drink Show

✅ Discover What’s New

Explore a fresh mix of boutique wineries, craft distillers, emerging drinks brands and portfolio partners - all under one roof.

✅ Taste Freely

No tokens. No gimmicks. Just genuine tasting experiences designed for discovery, conversation and exploration at your own pace.

✅ Meet the Makers

Talk directly with winemakers, distillers, founders and portfolio teams behind the brands.

✅ Find Your Next Favourite

From modern Australian wines to small-batch spirits and trending RTDs, discover products you won’t normally find in one place.

✅ Buy Direct

Purchase bottles, limited releases and special event offers directly from producers and portfolio partners.

✅ Trade + Consumer Together

A dedicated Trade Preview gives buyers, venues and hospitality professionals early access before the public session begins.

✅ One Afternoon Only

A focused, premium tasting experience designed around quality interaction - not festival crowds.

✅ Limited Exhibitors

A carefully balanced line-up means better visibility, easier conversations and more meaningful tasting experiences.

✅ A More Relaxed Atmosphere

Experience the Five S’s - See, Swirl, Sniff, Savour and Sip - in a relaxed social environment designed for discovery and enjoyment.

✅ Premium Indoor Venue

Held inside the Newcastle Showground Exhibition Centre - all-weather, easy access and just a short walk from Broadmeadow Station.

✅ Limited Tickets

Attendance is intentionally capped to protect the experience and keep the event relaxed, enjoyable and engaging.

What Your Ticket Includes

✅ 3.5 Hours of Continuous Tasting (1.30pm – 5pm)

Taste across 250+ samples (responsibly, of course) from independent producers, emerging brands and carefully selected portfolios across wine, spirits, RTDs, low-alc and non-alc.

✅ Prize Giveaways

Win bottles, curated prize packs and exhibitor giveaways throughout the afternoon.

✅ Best Dressed Competition

Dress to impress and win prizes for:
• Best Dressed Gent
• Best Dressed Lady
• Best Dressed Social Group

New Exhibitors