THE DRINK SHOW
Newcastle Showground Exhibition Centre
Saturday 1 August 2026 • 1.30pm - 5.00pm
See, Swirl, Sniff, Savour and Sip what’s trending across premium wines, craft spirits and emerging beverages.
A Structured Trade & Consumer Tasting Event
Why Attend The Drink Show
✅ Discover What’s New
Explore a fresh mix of boutique wineries, craft distillers, emerging drinks brands and portfolio partners - all under one roof.
✅ Taste Freely
No tokens. No gimmicks. Just genuine tasting experiences designed for discovery, conversation and exploration at your own pace.
✅ Meet the Makers
Talk directly with winemakers, distillers, founders and portfolio teams behind the brands.
✅ Find Your Next Favourite
From modern Australian wines to small-batch spirits and trending RTDs, discover products you won’t normally find in one place.
✅ Buy Direct
Purchase bottles, limited releases and special event offers directly from producers and portfolio partners.
✅ Trade + Consumer Together
A dedicated Trade Preview gives buyers, venues and hospitality professionals early access before the public session begins.
✅ One Afternoon Only
A focused, premium tasting experience designed around quality interaction - not festival crowds.
✅ Limited Exhibitors
A carefully balanced line-up means better visibility, easier conversations and more meaningful tasting experiences.
✅ A More Relaxed Atmosphere
Experience the Five S’s - See, Swirl, Sniff, Savour and Sip - in a relaxed social environment designed for discovery and enjoyment.
✅ Premium Indoor Venue
Held inside the Newcastle Showground Exhibition Centre - all-weather, easy access and just a short walk from Broadmeadow Station.
✅ Limited Tickets
Attendance is intentionally capped to protect the experience and keep the event relaxed, enjoyable and engaging.
What Your Ticket Includes
✅ 3.5 Hours of Continuous Tasting (1.30pm – 5pm)
Taste across 200+ samples (responsibly, of course) from independent producers, emerging brands and carefully selected portfolios across wine, spirits, RTDs, low-alc and non-alc.
✅ Prize Giveaways
Win bottles, curated prize packs and exhibitor giveaways throughout the afternoon.
✅ Best Dressed Competition
Dress to impress and win prizes for:
• Best Dressed Gent
• Best Dressed Lady
• Best Dressed Social Group
The Drink Show is Newcastle's premium drinks discovery afternoon - bringing together wineries, craft distillers, portfolio partners, international importers, interstate distributors and emerging drinks brands for one afternoon of tasting, discovery and connection.
Explore 200+ tastings across premium wines, craft spirits, RTDs, spritz, low-alc and innovative drinks while meeting the makers, discovering new releases and exploring what's trending across the Australian drinks industry.
This Is Not A High-Volume Drinks Festival
The Drink Show is built around genuine discovery, meaningful conversations and quality tasting experiences in a structured, wine-led environment designed for people who enjoy exploring great drinks.
No Tokens. No Vouchers. No Gimmicks.
Your ticket includes access to tastings from participating exhibitors - allowing you to taste freely, engage naturally and discover new favourites without the stop-start feel of traditional pay-per-sip events.
With exhibitor numbers intentionally limited, category caps in place and attendance carefully managed, The Drink Show offers a more relaxed and enjoyable alternative to crowded drinks festivals.
Early Bird Tickets Now Available
$19.95 Early Bird until allocation is exhausted.
Then $29.95 General Admission.
One afternoon only. Limited attendance. Secure your ticket today.
Recently Listed Exhibitors
