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A Better Tasting Experience

At The Drink Show, we’ve deliberately chosen not to operate a compulsory token or voucher tasting system.

Why?

Because The Drink Show is designed as a structured tasting environment - not a high-volume drinking festival.

Our focus is on genuine discovery, meaningful conversations and giving exhibitors the opportunity to properly present their brands, products and stories to engaged consumers and trade buyers.

Taste Freely. Discover Naturally.

Your ticket includes access to tastings across participating exhibitors throughout the event.

We believe attendees should be able to:

Explore products naturally
Revisit stands
Ask questions
Compare styles and regions
Engage directly with producers and portfolio representatives without constantly needing to purchase or exchange tasting tokens.

This creates a more relaxed, premium and conversation-driven environment for both exhibitors and visitors.

A Wine-Led Tasting Philosophy

The Drink Show has been developed with inspiration drawn from professional tasting environments and international trade fairs - where tasting is centered around:

discovery
education
product evaluation
brand engagement
commercial connection

rather than volume consumption.

Our goal is to create an atmosphere that feels closer to a premium cellar door or trade tasting than a crowded public festival.

Responsible Service Always Applies

While tastings are included, RSA and responsible service remain central to the event.

All exhibitors are expected to:

Serve small tasting pours only
Follow RSA guidelines
Refuse service where appropriate
Promote responsible consumption at all times

Typical tasting serves are:

Wine: approximately 15–30ml
Spirits: approximately 5–10ml
Beer/Cider: approximately 60–75ml
RTDs/Cocktails: approximately 30–50ml

The Drink Show reserves the right to direct exhibitors regarding responsible service and attendee behaviour throughout the event.

Premium & Limited Releases

Some exhibitors may choose to offer selected reserve, rare or limited-release products through an optional premium tasting system.

Where used:

Participation is entirely optional
Standard tastings remain the core focus of the event
Premium pours will be clearly identified by the exhibitor

This approach allows producers to showcase high-value products responsibly while maintaining the overall tasting experience and philosophy of the event.

Why Exhibitors Appreciate This Approach

Many exhibitors are increasingly seeking alternatives to traditional drinks festivals where:

crowds dominate conversations
tasting becomes transactional
brand engagement is limited
attendees focus on volume rather than discovery

A More Meaningful Drinks Event

The Drink Show is built around quality over volume.

No compulsory vouchers.
No token queues.
No rushed interactions.

Just a carefully structured tasting experience focused on discovery, conversation and connection across the Australian drinks industry.