✅ What is The Drink Show?
The Drink Show is a premium drinks discovery afternoon featuring premium boutique wineries, craft distillers, portfolio partners (including importers and distributors) and modern drink brands - all in one place.
The Show is held in Newcastle, the gateway to the Hunter Valley, bringing together a wine-led, carefully balanced mix of producers and portfolios for a relaxed, social tasting experience.
Taste, meet the makers and discover what’s new across wine, spirits, RTDs and low-alc.
✅ Who should attend?
The Drink Show is for anyone who enjoys discovering new drinks, including:
✔ Wine lovers and collectors
✔ Spirits, cocktails and RTD fans
✔ Curious drinkers looking to try something new
✔ Hospitality professionals and buyers
✔ Groups, friends and social catch-ups
✔ Anyone interested in premium and emerging brands
✅ What does my ticket include?
Your ticket gives you entry and access to the full tasting floor.
✔ Taste sample pours from participating brands
✔ Meet producers and learn about their drinks
✔ Discover new favourites across multiple categories
✔ Purchase bottles directly from exhibitors
Some premium or limited releases may be offered via optional tasting vouchers available inside the event.
All alcohol service follows RSA guidelines.
✅ Can I buy bottles to take home?
Yes. But only from Exhibitors who have a NSW Liquor License.
Many exhibitors offer take-home sales, including wines, spirits, RTDs and selected beverages.
You may find limited releases, small-batch products and cellar-door favourites not always available in retail.
All sales are subject to licensing conditions.
✅ Is this a festival?
No.
The Drink Show is a relaxed tasting event focused on discovery and conversation — not a high-volume drinks festival.
Expect:
✔ Small sample tastings
✔ Meet-the-maker interaction
✔ Curated range of brands and portfolios
✔ Direct purchase opportunities
✅ How much can I taste?
Over 200+ tastings are available
Tastings are served in small sample sizes in line with RSA guidelines.
You’re encouraged to take your time, explore different styles and taste responsibly.
✅ Is this suitable for beginners?
Yes.
Whether you're new to wine and spirits or already into drinks, the Show is designed for discovery at your own pace.
Producers are there to guide tastings, answer questions and help you find new favourites.
✅ Can I attend as trade?
Yes.
Trade and industry attendees are welcome, including hospitality professionals, buyers, distributors and venue operators.
✔ Discover new products and portfolios
✔ Meet producers and importers
✔ Discuss potential listings
✔ Trade attendance complimentary (registration required)
Trade Pass applications can be requested via the Contact Box Form
✅ Is food available?
Yes.
Food is available from the venue café, selected vendors and artisan producers to complement the tasting experience.
✅ What should I bring?
Your ticket and valid ID.
Comfortable footwear is recommended as you’ll be moving around the tasting floor.
✅ What happens if the event sells out?
Ticket numbers are limited to keep the experience relaxed and comfortable.
Once sold out, tickets will not be available at the door.
Only one NSW Show is held each year, so booking early is recommended.
Get your Early Bird Tickets today and don't miss out