✅ What is The Drink Show?
The Drink Show is a professionally curated drinks discovery event showcasing premium boutique wineries, craft distillers, portfolio partners (including importers and distributors), and innovative drinks brands - all under one roof.
Held in Newcastle, the gateway to the Hunter Valley, the event brings together a carefully balanced, wine-led collection of producers and premium portfolios in a relaxed, social tasting environment.
Discover what's new, meet the makers, enjoy 200+ complimentary tastings and purchase your favourites directly from participating exhibitors.
✅ Who should attend?
The Drink Show is for anyone who enjoys discovering quality drinks, including:
✔ Wine lovers and collectors
✔ Spirits, cocktails and RTD enthusiasts
✔ People looking to discover something new
✔ Hospitality professionals and beverage buyers
✔ Friends, couples and social groups
✔ Anyone interested in premium and emerging drinks brands
✅ What does my ticket include?
Your ticket provides entry to the event and access to the full tasting floor.
You'll enjoy:
✔ 200+ complimentary tastings from participating exhibitors
✔ Meet-the-maker conversations with producers and brand ambassadors
✔ The opportunity to discover new wines, spirits, RTDs and innovative beverages
✔ The ability to purchase bottles directly from participating exhibitors
Occasionally, a small number of premium or rare products may be offered as optional paid tastings.
All alcohol service is conducted in accordance with RSA guidelines.
✅ Can I buy bottles to take home?
Yes.
Many exhibitors offer take-home sales, including premium wines, craft spirits, RTDs and selected specialty beverages.
You'll also have access to limited releases, cellar door favourites and products not always available through traditional retail outlets.
All sales are subject to applicable licensing requirements.
✅ Is this a festival?
Not in the traditional sense.
The Drink Show is a premium drinks discovery event focused on quality rather than quantity.
Expect:
✔ Relaxed tasting at your own pace
✔ Meaningful conversations with producers
✔ Carefully curated exhibitors and premium portfolios
✔ Direct purchasing opportunities
✔ No token system or tasting vouchers required for tastings
✅ How much can I taste?
More than 200 complimentary tastings are available throughout the afternoon.
All tastings are served as responsible sample pours in accordance with RSA guidelines.
We encourage guests to explore, compare and discover new favourites while tasting responsibly.
✅ Is this suitable for beginners?
Absolutely.
Whether you're just beginning your drinks journey or you're an experienced enthusiast, The Drink Show is designed for discovery at your own pace.
Exhibitors are passionate about what they produce and are happy to answer questions, provide recommendations and guide your tasting experience.
✅ Can I attend as Trade?
Yes.
Hospitality professionals, retailers, venue operators, distributors, buyers and industry media are welcome to apply for complimentary Trade access.
Trade attendees can:
✔ Discover new products and portfolios
✔ Meet producers, importers and distributors
✔ Explore potential listings and partnerships
✔ Enjoy early access during the dedicated Trade Preview
Trade Pass applications can be submitted via the Contact Box.
✅ Is food and water available?
Yes.
Food and water will be available from the venue café.
✅ What should I bring?
✔ Your ticket (printed or digital)
✔ Valid photo identification (18+ only)
✔ Comfortable footwear
You'll be walking around the tasting floor, so dress comfortably and enjoy the afternoon at your own pace.
✅ Can I buy tickets at the door?
Yes, subject to availability.
Door tickets are $30. Best to have the correct amount of cash.
To guarantee your entry and avoid queues, we strongly recommend purchasing your tickets online before the event.