Top 10 Facts - The Drink Show - NSW Edition

1️⃣ Hybrid Format

Wine-led tasting event combining a dedicated Trade Preview with a controlled consumer session.
Featuring premium New South Wales wines, craft spirits, independent breweries and modern drinks, including low and no alcohol options.

2️⃣ Exhibitor Cap

• Approx. 55 total booths

• Craft distillers limited to approx. 15–18

• Breweries, RTDs and modern drinks limited

• Final category allocations at the Organiser’s discretion to maintain balance

3️⃣ Location Market

Newcastle / Hunter Region
Population catchment 600,000+
Strong wine, tourism and hospitality culture with high engagement in premium drinks.

4️⃣ Session Structure

Single continuous tasting session following Trade Preview access.
Controlled guest flow.
No split public sessions.

5️⃣ Tasting Model

• Small, compliant tasting samples only

• No full serves permitted

• Optional organiser-controlled voucher system for selected premium products

• RSA strictly enforced

6️⃣ Sales

• Sealed bottles and packaged products permitted (subject to licence compliance)

• Exhibitors manage their own POS systems and staff

• No commission taken on exhibitor sales

7️⃣ Trade Access

Dedicated early-access window for venue operators, buyers and decision-makers.
Targeted trade invitations distributed via hospitality networks, industry contacts and NSW liquor licence databases.

8️⃣ Marketing Model

• Organiser delivers paid advertising, media and digital campaigns

• Exhibitors are expected to actively promote to their own customer and trade networks

9️⃣ Attendance Control

Guest numbers are capped to protect tasting quality and floor balance.
Attendance numbers are not guaranteed.

🔟 Commercial Objective

The Drink Show - NSW Edition operates as a hybrid trade and consumer platform designed to support:

• Brand exposure

• Direct-to-consumer sales

• Mailing list and wine club growth

• Wholesale and venue relationships

All within a controlled, premium tasting environment.