Why Exhibit
Contact Us if you want to exhibit
General Images of the Venue and other Expos
A Wine-Led Drinks Showcase Built for Results
The Drink Show - NSW Edition is a wine-led cellar door tasting platform delivering brand exposure, direct sales and trade connections in one focused afternoon.
Built as a structured alternative to traditional drink festivals, it prioritises engagement and commercial outcomes - not crowd volume.
Limited exhibitors. Controlled categories. Curated producers and portfolio partners.
Categories & Event Format
A wine-led cellar door showcase built around boutique wineries, supported by a tightly controlled selection of complementary producers.
This is a structured tasting environment - not a festival.
Core Exhibitor Mix
✔ Boutique wineries & cellar doors (core focus)
✔ Select craft distilleries
✔ Portfolio partners (importers & distributors)
✔ Innovative / premium beverages (limited)
✔ Low & non-alcoholic (select)
✔ Specialty/supporting exhibitors (minimal)
Wine remains the clear majority.
Wine-Led Structure
Wineries are the hero. Supporting categories enhance - not compete.
✔ Focused tasting environment
✔ More meaningful conversations
✔ Stronger brand visibility
✔ Selected portfolio partners integrated to complement the showcase
✔ Better commercial outcomes
Controlled Tasting Format
✔ Small, measured sample pours only
✔ RSA-compliant service
✔ No full-serve drinks
✔ Controlled attendance
✔ Direct-to-consumer sales permitted
✔ Optional voucher system for premium pours
Indicative tasting sizes:
✔ Wine - 15–30 ml
✔ Spirits - 5–15 ml
✔ RTD / cocktails - 30–50 ml
✔ Non-alcoholic - small samples
Designed for tasting - not drinking.
Indicative Exhibitor Mix
✔ 30–35 Wineries (core focus)
✔ 8–12 Craft Distilleries
✔ 4–8 Portfolio Partners (importers & distributors)
✔ 3–5 Innovative Beverage Brands
✔ 2–4 Low & Non-Alcoholic
✔ 2–4 Supporting Exhibitors
Total: ~ 50 –55 exhibitors
Final mix adjusted to maintain balance and flow.
Category caps apply. Once filled, additional brands are waitlisted.
Limited & Controlled Allocation
Exhibitor numbers are capped and categories actively managed.
Category limits apply
Wine maintains majority
Full categories are waitlisted
Ensuring every exhibitor is seen, not lost.
Category Approval
All applications are reviewed to maintain quality and balance.
✔ Category fit
✔ Product suitability
✔ Brand alignment
✔ Availability
Not all applicants are accepted.
Reach a Qualified Audience
Guests attend to discover, taste and buy.
✔ Engaged consumers
✔ Trade buyers
✔ Hospitality professionals
✔ Retail buyers
✔ Media & influencers
A purchase-ready audience - not just a social crowd.
Showcase, Sample & Sell
✔ Guided tastings
✔ Product launches
✔ Direct bottle sales
✔ Lead capture & database growth
✔ Promote cellar doors & venues
✔ Engage trade buyers
Build Direct Relationships
✔ Stronger brand awareness
✔ Higher-value conversions
✔ Mailing list growth
✔ Trade introductions
✔ Tourism & visitation leads
Built for conversation - not crowd turnover.
Designed for Commercial Outcomes
Producers & Brands
✔ Direct sales
✔ Wholesale leads
✔ Market expansion
Wineries & Distilleries
✔ Cellar-door traffic
✔ Wine club growth
✔ Regional positioning
Portfolio Partners (Importers & Distributors)
✔ Multi-brand exposure
✔ Efficient trade + consumer reach
✔ Launch support
Emerging Brands
✔ Market validation
✔ Real-time feedback
✔ Trade visibility
Trade & Hospitality Access
✔ Venue operators
✔ Retail buyers
✔ Distributors
✔ Industry professionals
✔ Accredited media
Premium Positioning
A hybrid of trade fair + premium consumer tasting.
✔ Direct customer interaction
✔ Genuine buying audience
✔ Trade connections
✔ Tourism exposure
✔ Long-term growth
✔ Integration of selected interstate and international portfolios
One NSW edition per year.
Interstate Exhibitors
Interstate wineries, distilleries and beverage producers are welcome to exhibit at The Drink Show.
While takeaway bottle sales are restricted under the venue licence, interstate exhibitors can:
✔ Showcase and sample their range to NSW consumers
✔ Connect with trade buyers during the Trade Preview
✔ Generate on-the-day online sales via QR codes and direct ordering
✔ Capture customer data for post-event conversion
✔ Promote cellar door, wine club and shipping offers
👉 Many interstate exhibitors use the event as a strategic entry into the NSW market, building distribution, brand awareness and direct-to-consumer sales.
Exhibitor Space
3m x 3m booth (space only)
Flexible stand design
Limited availability.
Enquire to Exhibit
Booth space is limited. Demand is building.
→ Send Extra Questions
→ Check Availability
→ Secure Your Booth (part payment plan is available)