Event Format

The Drink Show operates as a structured tasting event designed to create a premium, controlled environment for both exhibitors and guests.

The format supports responsible sampling, meaningful interaction and strong commercial outcomes, rather than high-volume festival-style drinking.

The event brings together producers across wines, craft spirits, independent breweries and innovative beverages within a curated tasting floor with limited exhibitor numbers.

Controlled Tasting Environment

The Show is designed to allow guests to taste, learn and purchase in a relaxed setting.

To maintain quality, the event operates with:

• Limited exhibitor numbers
• Controlled attendance
• Small sample pours only
• RSA-compliant service
• No full-serve drinks
• Optional voucher system for premium products

This format allows guests to engage properly with exhibitors rather than moving through a crowded festival.

Sample Pour Guidelines

All tastings must be served in small sample quantities in accordance with RSA guidelines, venue licence conditions and organiser requirements.

Recommended maximum sample sizes:

• Wine — approx. 30 ml
• Spirits / liqueurs — approx. 10–15 ml
• Beer / cider — approx. 60–75 ml
• RTD / cocktails — approx. 30–50 ml
• Non-alcoholic / mixers — small tasting samples at exhibitor discretion

Full-serve drinks are not permitted.

Exhibitors are responsible for ensuring all service remains compliant at all times.

Voucher System (Optional)

There is no compulsory token system.

Most exhibitors offer complimentary tastings, however exhibitors may choose to use the official event voucher system for:

• Premium products
• Limited releases
• High-value spirits
• Special tastings

Voucher use must be approved by the organiser.

Direct Sales Permitted

Exhibitors may sell sealed bottles and packaged products in accordance with licence conditions.

Exhibitors may also:

• Take orders
• Capture mailing list leads
• Promote cellar door or venue visits
• Discuss wholesale supply
• Provide trade pricing

No commission is taken on exhibitor sales.

Trade Preview + Consumer Session

Each event includes a dedicated Trade Preview followed by the public tasting session.

Trade access may include:

• Venue operators
• Buyers
• Distributors
• Hospitality professionals
• Media

This allows exhibitors to meet trade guests in a quieter environment before the public session begins.

Limited Exhibitor Numbers

Exhibitor numbers are deliberately capped to maintain:

• Strong guest engagement
• Better visibility for each brand
• Comfortable tasting conditions
• Responsible service
• Premium positioning

Approximate total exhibitors per event: 50–55 stands

Final category balance is determined by the organiser.

Suitable Exhibitors

The format is designed for producers suited to a curated tasting environment, including:

• Wineries & cellar doors
• Craft distilleries
• Independent breweries
• Innovative beverage brands
• RTD / low-alcohol / non-alcoholic drinks
• Mixers & specialty beverages
• Artisan food producers
• Tourism & regional experiences
• Barware & beverage accessories

Why This Format Works

The Drink Show format is designed to create a balanced, professional tasting environment that works across multiple drink categories while maintaining a premium feel.

By limiting exhibitor numbers and controlling the tasting model, the event allows each producer to receive strong visibility, meaningful conversations and genuine commercial opportunities.

The goal is a high-quality tasting event where both exhibitors and visitors gain real value.

Sample Cups & Tasting Vessels

Small tasting cups are recommended to support responsible sampling.

Examples include:

• 30 ml paper tasting cups
• 60 ml medicine-style sample cups
• Small disposable tasting vessels
• Compostable paper cups

Exhibitors should supply their own tasting vessels suitable for small sample service.

Examples of Tasting Cups

1. https://amamedicalproducts.com.au/products/paper-medicine-measure-cup-60ml-c-w-5ml-graduation

2. https://medisa.com.au/products/medical-medical-disposables-medicine-medical-cups-paper-medicine-cup-measurement-60ml-measuring-cup-white?variant=45717718171883

3. https://www.thefirstaidshopau.com.au/product/medicine-cup-30ml-disposable-pk100/

4. https://www.paperlanepackaging.com.au/