Exhibitor Only FAQ's

This page answers common questions about exhibiting at The Drink Show.

For full details, please also refer to the Why Exhibit, Marketing & Promotion Plan and Pricing pages.

Why should I exhibit?

The Drink Show provides producers with a direct platform to connect with engaged consumers, hospitality professionals, buyers and media within a curated tasting environment.

The format is designed to support brand discovery, guided sampling and direct-to-consumer sales while maintaining a balanced, quality-focused event structure that encourages meaningful interaction with guests.

Exhibitors benefit from a qualified audience who attend specifically to discover premium wines, spirits and regional producers.

What types of exhibitors are you looking for?

We focus on quality producers who suit the curated tasting format, including:

• Cellar doors and wineries
• Craft distilleries
• Selected artisan and regional producers

Exhibitor numbers are limited to maintain a balanced, wine-led tasting environment and ensure every producer receives strong guest engagement.

How many exhibitors will be there?

Each state edition is limited to approximately 55 exhibitors to maintain a balanced and high-quality tasting environment.

Keeping exhibitor numbers controlled helps ensure stronger visitor engagement, better visibility and more meaningful conversations for every producer.

Can interstate producers exhibit?

The Newcastle edition is focused on showcasing New South Wales producers under the organiser-held licensing framework.

This allows the event to operate within a state-based format and maintain a strong regional identity.

Interstate producers are expected to be invited to participate in the planned National Drink Show, proposed for Canberra, where exhibitors from across Australia will be welcome.

What is the preferred tasting model?

The preferred format is:

• No voucher requirement
• Free small tasting pours
• Responsible service at all times
• Compliance with venue, RSA and organiser guidelines

The event is designed to operate in a relaxed cellar-door style tasting environment.

Do we need to use tokens or vouchers?

No.

There is no compulsory token system.

Exhibitors may choose their own approach to tastings, provided RSA, venue and organiser guidelines are followed.

What is the commission on vouchers?

Vouchers, if used, are valued at $1 each and are sold in groups of 10.

Vouchers are sold only at the Organiser’s Desk and are not included in the general admission ticket.

Exhibitors redeem vouchers at the end of the event and receive $0.70 per voucher.

Payment will be made within 7 days after the event.

Exhibitors must advise the organiser in advance if they intend to use vouchers.

What if I need power?

Limited power outlets are available around the venue.

Power must be requested at the time of booking.

All electrical equipment must be tag-and-tested and comply with venue safety requirements.

Do you take commission on bottle or product sales?

No.

The organiser does not take commission on exhibitor sales.

The booth fee covers space, promotion and event management only.

What is included in the booth?

Standard booth inclusions are listed on the Pricing page.

Please refer to the Exhibitor Inclusions section for full details.

Do exhibitors need their own licence?

No.

The event operates under the venues licence.

All exhibitors serving alcohol must hold a valid RSA and follow event conditions.

Can we sell food or related products?

Yes, if the products are part of your business and suitable for the event.

All non-alcohol products must be approved by the organiser.

Is a bottle for door prizes or giveaways required?

Yes.

Exhibitors are asked to provide one bottle or product item for event giveaways.

This helps create a positive atmosphere and supports visitor engagement throughout the Show.

Will there be live music?

Possibly.

Light background entertainment may be provided, such as a solo acoustic performer.

The focus of the event remains on tasting and exhibitor interaction.

Are there masterclasses or seminars?

No.

Due to the venue layout, the event is designed as an open tasting floor rather than a seminar format.

What glassware or tasting cups are used?

Visitors will not be provided with a tasting cup on entry.

Exhibitors are required to supply their own plastic or paper tasting cups.

Details regarding suitable tasting cups can be provided on request.

Will ice, water or spittoons be available?

Ice will be available throughout the event.

Water stations will be provided.

Exhibitors should bring any specific equipment they require for service.

When is bump-in and bump-out?

Full bump-in and event timing details are provided in the Exhibitor Manual.

Exhibitors will receive this after confirmation.

Bump-in is expected to run from approximately 9:00am to 12:30pm for a 1:00pm start.

Can I drive my vehicle into the venue for bump-in?

Yes.

Vehicle access will be permitted for unloading during bump-in, subject to venue instructions.

How is the event promoted?

The Show is supported by a multi-channel marketing campaign including media, digital advertising, venue promotion, trade invitations and direct marketing.

Full details are available on the Marketing & Promotion Plan page.

How do I book a booth?

Booths are allocated in order of confirmation.

To apply, use the booking form or contact the organiser to discuss availability.

Early booking is recommended as exhibitor numbers are limited.

Who do I contact?

Please use the website contact form for all exhibitor enquiries.