Exhibitor FAQ's

Why should I exhibit?

The Drink Show is a wine-led cellar door platform designed to deliver brand exposure, direct sales and trade engagement in a structured tasting environment - integrating producers and selected portfolio partners within a carefully balanced format.

Exhibiting gives you the opportunity to:

✔ Connect directly with engaged consumers actively looking to discover and purchase new wines, craft spirits and drinks
✔ Generate on-the-day sales through a direct-to-consumer, takeaway format
✔ Meet trade buyers including venues, retailers and distributors
✔ Build your mailing list and capture new customer leads
✔ Promote your cellar door, wine club and regional presence
✔ Launch or showcase new and limited releases
✔ Tell your story in a face-to-face setting, not lost in a crowded festival

What types of exhibitors are you looking for?

✔ Boutique wineries & cellar doors (core focus)
✔ Select craft distilleries
✔ Portfolio partners
✔ Premium / innovative beverage brands (limited)
✔ Specialty exhibitors (limited)

How many exhibitors will be there?

Approximately 50 exhibitors, with wine forming the clear majority.

Numbers are capped to ensure visibility, engagement and balance.

Can interstate producers exhibit?

Yes - in a limited and curated capacity - however they cannot sell bottle takeaways and only offer tastings.

Do you take commission on sales?

No.

Exhibitors retain 100% of their sales revenue.

Do I need my own liquor licence?

No.

✔ Covered under the venue licence
✔ RSA required for serving staff
✔ Service must follow event guidelines

How is the event promoted?

A structured campaign including:

✔ Digital marketing
✔ Trade outreach
✔ Venue promotion
✔ Tourism channels
✔ Exhibitor collaboration

👉 See Marketing & Promotion page

Do exhibitors receive priority for future events?

Yes.

✔ Priority for future NSW editions
✔ Early access to new events
✔ Consideration for national showcase opportunities

How do I book a booth?

1. Review the exhibitor information

2. Select your top 3 booth positions

3. Submit your enquiry

4. Confirm with payment

Booths are allocated on a first confirmed basis.

Ready to Exhibit?

Spaces are limited and categories are filling.

→ View Floorplan
https://drinkshow.com.au/floorplan

→ Contact Us / Check Availability
https://drinkshow.com.au/contact-us