Exhibitor Fast Facts

1️⃣ Event Format

Wine-led tasting event with a dedicated Trade Preview followed by a controlled consumer session.

Featuring premium New South Wales wines and selected craft distillers within a structured tasting environment.

2️⃣ Exhibitor Numbers

Approx. 55 total exhibitors.

Craft distillers limited to maintain balance.

Final category allocation at the Organiser’s discretion.

3️⃣ Location Market

Newcastle / Hunter Region

Population catchment 600,000+

Strong wine, tourism and hospitality culture with high engagement in premium drinks.

4️⃣ Session Structure

Trade Preview access followed by a single continuous public tasting session.

Controlled guest flow.

No split public sessions.

5️⃣ Tasting Model

Small compliant tasting samples only.

No full serves permitted.

Voucher system optional at exhibitor discretion (subject to organiser approval).

RSA strictly enforced.

6️⃣ Sales

Sealed bottles and packaged products permitted (subject to licence compliance).

Exhibitors operate their own POS systems.

No commission taken on exhibitor sales.

7️⃣ Trade Access

Dedicated early-access window for venue operators, buyers and industry guests.

Targeted invitations distributed through hospitality networks, industry contacts and liquor licence databases.

8️⃣ Marketing Model

Organiser delivers paid advertising, media and digital campaigns.

Exhibitors are expected to actively promote to their own customer and trade networks.

9️⃣ Attendance Control

Guest numbers capped to protect tasting quality and floor balance.

Attendance numbers are not guaranteed.

🔟 Commercial Objective

The Drink Show operates as a hybrid trade and consumer platform designed to support:

• Brand exposure
• Direct-to-consumer sales
• Mailing list and wine club growth
• Wholesale and venue relationships
• Leads for cellar door visitation, wine tourism bookings and premium tasting experiences

All within a controlled, premium tasting environment.