FAQ's

1. Why should I exhibit?

The Drink Show provides a wine-led cellar door platform to connect with engaged consumers, trade buyers and industry professionals within a structured tasting environment.

The format supports brand exposure, guided tastings, direct-to-consumer sales and meaningful customer interaction - without the challenges of a high-volume festival.

Participation also provides priority consideration for future events, including the planned Canberra Wine Fair national showcase.

2. What types of exhibitors are you looking for?

We focus on quality producers suited to a structured tasting format, including:

✔ Boutique wineries and cellar doors
✔ Select craft distilleries
✔ Portfolio partners representing wine producers
✔ Innovative and premium beverage brands (limited)
✔ Specialty and supporting exhibitors (limited)

Exhibitor numbers are limited to maintain a balanced, wine-led showcase.

3. How many exhibitors will be there?

Each NSW Edition includes approximately 45–50 exhibitors.

Numbers are intentionally controlled to ensure:

✔ Strong visibility for each winery
✔ Meaningful engagement
✔ Comfortable tasting environment
✔ Wine-led balance

4. Can interstate producers exhibit?

The Newcastle edition primarily focuses on NSW producers under the venue licensing framework.

Interstate wineries are planned to be included in the Canberra Wine Fair, which will operate as a national and international showcase.

Participation in the NSW Edition provides priority consideration for that expanded format.

5. Why is the event wine-led?

The event is structured around boutique wineries and cellar doors, with a limited number of complementary craft distilleries.

This creates:

✔ More focused audience
✔ Stronger engagement
✔ Better direct-to-consumer outcomes
✔ A cellar door-style tasting experience

6. Why are exhibitor numbers capped?

Limiting exhibitor numbers ensures:

✔ Better visibility for each brand
✔ More meaningful conversations
✔ Stronger engagement
✔ Balanced wine-led showcase

7. Do exhibitors receive priority for future events?

Yes.

Exhibitors in The Drink Show – NSW Edition receive:

✔ Priority consideration for future NSW editions
✔ First option on future Newcastle events
✔ Early access to national showcase opportunities

This creates a clear pathway from regional cellar door showcase to national exposure.

8. Do you take commission on product sales?

No.

The organiser does not take commission on bottle or product sales.

Direct-to-consumer sales are permitted in accordance with licence conditions.

9. Do exhibitors need their own liquor licence?

No.

The event operates under the venue licence.

✔ No separate NSW licence required
✔ RSA required for serving staff
✔ Service must follow event guidelines

10. How is the event promoted?

The event is supported by a structured multi-channel campaign including:

✔ Digital marketing
✔ Trade outreach
✔ Venue promotion
✔ Regional tourism promotion
✔ Collaborative exhibitor marketing

Full details:
👉 Marketing & Promotion page

11. How do I book a booth?

✔ Review the Exhibit drop down section
✔ Select x 3 preferred booth positions
✔ Submit your enquiry
✔ Confirm with a payment or deposit

Booths are allocated on a first confirmed basis.