Venue & Location

The Drink Show - NSW Edition is held at Newcastle Showground, a well-established exhibition venue centrally located within the Newcastle region.

Positioned within easy reach of Newcastle, the Hunter Valley and the Central Coast, the venue provides convenient access for exhibitors, trade attendees and consumers.

Gateway to the Hunter Valley and one of NSW’s strongest regional markets for premium drinks.

Newcastle Showground

Newcastle Showground is a recognised event venue regularly used for exhibitions, trade shows and large-scale public events.

The venue offers:

✔ Large indoor exhibition halls
✔ Easy vehicle access for bump-in and bump-out
✔ Ample parking for exhibitors and visitors
✔ Central, accessible location
✔ Proven track record for major events
✔ Infrastructure suited to licensed tasting events

The space allows for a controlled event layout with clear visitor flow and strong exhibitor visibility.

See website : https://www.nec.net.au/

Regional Catchment

Newcastle and the Hunter region provide a strong audience base for premium drinks events.

The catchment includes:

✔ Newcastle metropolitan area
✔ Lake Macquarie
✔ Maitland
✔ Hunter Valley wine region
✔ Central Coast
✔ Port Stephens

The broader population exceeds 600,000+, with strong engagement in wine, spirits, dining and tourism experiences.

The region has an established culture of:

✔ Cellar door visitation
✔ Premium wine purchasing
✔ Craft spirits and brewery interest
✔ Food and beverage events
✔ Hospitality and tourism activity

Public Transport Access

Broadmeadow Station is located approximately 200 metres from the Showground, providing direct rail access from Newcastle, the Hunter region, the Central Coast and Sydney.

This makes the venue particularly well suited to a tasting event, where guests may prefer to travel via public transport.

See https://www.nec.net.au/transport

Exhibition Hall

The Drink Show is held indoors within the Showground Exhibition Centre.

The layout is designed to support:

✔ Approximately 50–55 exhibitors
✔ Wide aisles for comfortable movement
✔ Controlled entry and attendance
✔ Dedicated Trade Preview access
✔ Balanced exhibitor placement
✔ Clear visibility across all stands

The indoor format ensures a consistent, all-weather environment for both exhibitors and visitors.

Why This Venue Works for The Drink Show

Newcastle Showground supports the event’s structured tasting format, allowing it to operate as a controlled and professional environment.

✔ Limited exhibitor numbers for clear visibility
✔ Comfortable tasting conditions and visitor flow
✔ Easy access for exhibitor bump-in and logistics
✔ Strong local audience attendance
✔ Suitable infrastructure for licensed tasting events

This allows The Drink Show to deliver a premium, well-managed experience for both exhibitors and guests.

Exhibitor Access & Bump-In

Confirmed exhibitors will receive detailed bump-in and venue access information prior to the event.

This includes:

✔ Vehicle access points
✔ Designated unloading areas
✔ Scheduled bump-in times
✔ Parking arrangements
✔ Venue access and operational guidelines

Detailed instructions are issued approximately four weeks prior to the event.

Location

Newcastle Showground
Brown Road, Broadmeadow NSW

Located just minutes from the Newcastle CBD, the venue is easily accessible from the Hunter Valley, Central Coast and surrounding regions.

Showground Google Earth Map

A site map showing entry points, parking areas and hall location is provided below. Note how close Broadmeadow Train is to the Exhibition Centre.

Venue Photos

Go to https://drinkshow.com.au/floorplan

Venue Video

Click the play icon to view the YouTube above or watch the better quality original Facebook reel here : https://www.facebook.com/reel/2110134093090805