Portfolio Partners
The Drink Show provides a streamlined way for distributors, importers and multi-brand owners to present wine portfolios and select craft spirits within a curated, wine-led cellar door environment.
The format allows portfolio partners to showcase multiple brands in a single footprint, supporting both consumer discovery and trade engagement.
This approach is designed for efficient, commercially focused activation, allowing you to present your range, support brand growth and generate meaningful leads.
Why This Format Works
The Drink Show is particularly suited to portfolio partners representing boutique wineries and complementary craft distilleries.
✔ Present multiple wine brands within one stand
✔ Engage wine-focused consumers and trade
✔ Support brand discovery and trial
✔ Generate leads across multiple products
✔ Introduce new wines to the market
✔ Strengthen distribution relationships
By combining consumer discovery with targeted trade attendance, the event provides a practical activation opportunity for portfolio-driven businesses.
One Platform. Multiple Brands.
Present your portfolio within a single footprint:
✔ Showcase multiple wineries side-by-side
✔ Include select craft spirits where appropriate
✔ Maintain consistent brand presentation
✔ Support both new and established products
✔ Maximise exposure without multiple activations
Built for Portfolio Efficiency
The format allows you to activate several brands at once:
✔ One set-up across your portfolio
✔ Shared staffing across brands
✔ Coordinated brand storytelling
✔ Centralised lead capture and engagement
✔ Reduced activation costs
Support Brand Growth
Use the platform to:
✔ Launch new wines into market
✔ Build awareness for emerging producers
✔ Reinforce existing distribution lines
✔ Introduce trade and consumers to your range
✔ Generate direct-to-consumer sales
Typical Portfolio Set-Up
Most portfolio partners present:
✔ 3–6 wineries within one stand
✔ Shared staffing across brands
✔ Clear brand segmentation
✔ Balanced consumer and trade focus
This allows efficient representation while maintaining strong brand visibility.
Integrated Within a Wine-Led Showcase
Portfolio partners are positioned within a wine-led cellar door environment, supported by a limited number of craft distillers and complementary producers.
This ensures strong flow, relevant audience engagement and alignment with the overall event focus.
Limited Opportunities
Portfolio partner placements are limited to maintain balance and visibility.
Enquiries are recommended to confirm availability.