Portfolio Partners
Present multiple brands. One platform. Real outcomes.
The Drink Show provides a streamlined way for importers, distributors and multi-brand owners to present wine portfolios and select craft spirits within a curated, wine-led cellar door environment.
The format allows portfolio partners to showcase multiple brands within a single footprint, supporting both consumer discovery and targeted trade engagement.
This is not a traditional festival or trade-only tasting.
It is a structured, commercially focused platform designed to help you present your range, support brand growth and generate meaningful leads.
Why This Format Works
The Drink Show is particularly suited to portfolio partners representing boutique wineries and complementary craft distilleries.
✔ Present multiple wine brands within one stand
✔ Engage wine-focused consumers and trade buyers
✔ Support product discovery and trial
✔ Generate leads across multiple brands
✔ Introduce new wines and spirits to the market
✔ Strengthen distribution and account relationships
By combining consumer discovery with targeted trade attendance, the event provides a practical activation opportunity for portfolio-driven businesses.
One Platform. Multiple Brands.
Present your portfolio within a single, efficient footprint:
✔ Showcase multiple wineries side-by-side
✔ Include select craft spirits where appropriate
✔ Maintain consistent brand presentation
✔ Support both new and established products
✔ Maximise exposure without multiple activations
Built for Portfolio Efficiency
The format is designed to allow you to activate several brands at once:
✔ One set-up across your entire portfolio
✔ Shared staffing across brands
✔ Coordinated brand storytelling
✔ Centralised lead capture and engagement
✔ Reduced activation costs
This approach delivers maximum return from a single activation.
Support Brand Growth
Use the platform to:
✔ Launch new wines and spirits into market
✔ Build awareness for emerging producers
✔ Reinforce existing distribution lines
✔ Introduce trade and consumers to your portfolio
✔ Generate direct-to-consumer sales
Typical Portfolio Set-Up
Most portfolio partners present:
✔ 3–6 wineries or brands within one stand
✔ A mix of established and emerging labels
✔ Shared staffing across the portfolio
✔ Clear brand segmentation across the space
✔ A balanced focus on consumer and trade engagement
This allows efficient representation while maintaining strong individual brand visibility.
Designed for Trade & Commercial Outcomes
Portfolio partners benefit from access to both consumer and trade audiences, including the Trade Preview (from 1:00pm).
This enables:
Direct engagement with buyers and decision-makers
Meaningful commercial conversations
Real opportunities for distribution, listings and partnerships
Integrated Within a Wine-Led Showcase
Portfolio partners are positioned within a wine-led cellar door environment, supported by a limited number of craft distillers and complementary producers.
This ensures:
Strong visitor flow
Relevant audience alignment
High-quality engagement across all categories
A More Effective Alternative to Traditional Trade Tastings
The Drink Show combines the reach of a consumer event with the focus of a trade tasting - creating a rare environment where portfolio partners can achieve both brand exposure and commercial outcomes in a single afternoon.
Unlike traditional formats:
Engagement is deliberate, not rushed
Conversations are meaningful, not transactional
Outcomes are measurable, not assumed
Limited Opportunities
Portfolio partner placements are strictly limited to maintain balance, visibility and quality of engagement.
Early enquiry is recommended to confirm availability.
Enquire to Participate
If you represent a portfolio of wine and/or craft spirits, and are looking for an efficient, commercially focused activation platform: